Organic Social
Wrote copy for the social launch of Hims’ first-ever testosterone-only pill.
Wrote copy for the social launch of Hers’ first-ever perimenopause and menopause treatments.
Wrote copy for multiple educational social series supporting the launch of Hims & Hers’ new category: Labs.
A sampling of organic social content written for Hims & Hers.
A sampling of organic social content written for Galileo and Birchbox.
Today in "news you don't want to hear," coffee can make anxiety worse. Caffeine releases adrenaline—the hormone behind your fight-or-flight response—which can trigger anxiety symptoms like restlessness and an accelerated heart rate. No need to go cold turkey, but knowledge is power: Try limiting your intake on anxious days and see if it helps. #mentalhealthawarenessmonth (Tweet: @alyssalimp)
👋, religious nighttime scrollers. Turning off electronics an hour before bed might seem blasphemous, but doing it can promote a better night’s rest. Devices with blue light can interrupt your body’s attempt at maintaining a nighttime rhythm, meaning you're more likely to wake up on the not-so-right side of the bed.
❌ CF-usion around CFUs? We'll let you in on a secret: The number doesn't *really* matter. The CFU count on your bottle should technically represent the live and active microorganisms in each pill, but probiotics can die off when exposed to heat and light—meaning the actual number is probably lower once you purchase it from a store. To ensure you're getting what you paid for, buy from a reputable brand with good transportation standards, like @culturelleprobiotics, @klaire_labs Therbiotic Complete, or @renewlife Ultimate Flora. What CFU count you want ultimately depends on what you’re trying to treat with your probiotic—start a chat with us on the Galileo app and we can help you sort it out.
@love_amika is good for the soul. 🙏 Once a week instead of conditioner, scoop out a big ol’ dollop of this nourishing hair mask (blended with the brand's signature sea buckthorn berry) and let it sit for 5-10 minutes to make your strands stronger, shinier, and more vibrant.✨
We (and our curls) are bouncing for joy over @bumbleandbumble’s new Curl line launches. From waves to corkscrews, they’re just another reason to embrace your natural texture. 👇 . 💦 Luminous Oil Spray: Good for all curl patterns Enhances curl integrity, fights frizz, adds shine, protects from heat Spritz onto damp hair before air-drying or blow-drying . 🚿 Butter Masque: Best for spiral to corkscrew curl patterns Deep moisture treatment that re-energizes lifeless curls Apply to damp hair, working upwards from the ends; leave on for 3-5 mins, then rinse . ☀️ Anti-Humidity Gel-Oil: Best for ringlet to corkscrew curl patterns Combines the hold of a gel with the hydration of an oil to fight frizz and add shine Rake small amounts through sections of damp hair, then air-dry or blow-dry
Here's our one-two 👊🏻 for looking well-rested when we feel like 😴 : 1️⃣ Dab a few dots of @arrow_beauty REVITALIZE Undereye Brightening Serum to cover AND treat dark circles; 2️⃣ Apply the brand's ENHANCE Waterproof Eye Brightener to the inner corners and waterline (tip: nestle pencil in between the roots of your lashes) for a wide-👀 effect. But first, ☕️.
Social Talent Appearances
Alexis and Nic walk us through their everyday makeup routines for combination (oily in some areas and dry in others) skin.
Alexis demos her frizz-fighting wavy hair routine. Follow along for tips on getting defined, hydrated waves and visit birchbox.com/curls for more curly hair tutorials.